I subscribe to three magazines, one on business, another on health and also one on food. While these magazines are from different publishers, I observe a consistent theme–they send out the renewal notices 6 months before the expiry either via email or via mail. Ostensibly, these maybe friendly reminders, they are actually unsolicited probes to buy more.
To whom it may concern,
I resent your proactivity. You have shrouded me from the actual expiry date of my subscriptions, spam my email box and fill my letterbox with unnecessary waste.
I am a loyal subscriber and instead of differentiating me as your regular subscriber, you treat me like any other prospect. Because of your proactivity, I have to track the real expiry dates on my own or renew way earlier than expected. I cannot trust your email notices and am forced to treat your emails as spam. I also have more waste in my home because of the home expiry notices. You have wasted my time in housekeeping my emails and letters for at least 5 months prior to the actual expiry. Do you know that you have inconvenient your loyal fan base?
My wish that you would treat your loyal subscribers differently. Give us the option to opt out of early notifications and honor our choices. We are not going anywhere so let us be. Focus your creativity on acquiring new prospects and let us be.
Yours sincerely,
A loyal subscriber
To whom it may concern,
I resent your proactivity. You have shrouded me from the actual expiry date of my subscriptions, spam my email box and fill my letterbox with unnecessary waste.
I am a loyal subscriber and instead of differentiating me as your regular subscriber, you treat me like any other prospect. Because of your proactivity, I have to track the real expiry dates on my own or renew way earlier than expected. I cannot trust your email notices and am forced to treat your emails as spam. I also have more waste in my home because of the home expiry notices. You have wasted my time in housekeeping my emails and letters for at least 5 months prior to the actual expiry. Do you know that you have inconvenient your loyal fan base?
My wish that you would treat your loyal subscribers differently. Give us the option to opt out of early notifications and honor our choices. We are not going anywhere so let us be. Focus your creativity on acquiring new prospects and let us be.
Yours sincerely,
A loyal subscriber
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